As the grand finale to Burton’s annual fall meeting today, the company announced that pro snowboarder John Jackson will now ride for Burton, representing both hardgoods and softgoods. Burton employees, team riders and industry guests were the first to hear the news, breaking out in cheers and applause all around as John joined his fellow Burton pro riders on stage.John is widely recognized as one of the most dynamic riders in the world and makes it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll Awards, John became the first snowboarder in history to win ‘Video Part of the Year’ twice. And he didn’t stop there. John also took home his second consecutive ‘Rider of the Year’ award. This year, John continues to blow minds with his part in the highly acclaimed movie, Art of Flight. Read More
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