Sunday, October 2, 2011

Skiing participation up 5.4 percent, snowboarding up10.4 percent last 2 years

Escalating costs and a bad economy don’t seem to be affecting the overall participation in snow sports.

According to SnowSports Industries America (SIA), the organization’s comprehensive 2011 Snow Sports Participation Report detailed that there are more than 31 million Americans participating in snow sports.

The report covers alpine skiers, telemark skiers, park and pipe (freestyle) skiers, snowboarders, cross country skiers and snowshoers. SIA works with its Physical Activity Council partners to survey more than 38,500 American households on their sports and leisure activities.

This year, the participation data collected uncovered a number of burgeoning trends among snow sports’ 21 million active participants, as well as information about the 10.5 million Americans,who consider themselves skiers or riders, but did not participate in the past season and why. Read More

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