Shaun White earns about $7 million a year from endorsements, relatively low among professional athletes but a nice piece of change for someone whose main source of consumer awareness comes from skateboarding and snowboarding.
White this week added to his personal cottage industry with the official launch of action sports hard goods line Shaun White Supply Co. The strategy moves White from participant and spokesperson to entrepreneur as the business will supply to consumers and other companies such items as skateboards, helmets, pads, balance boards, 3-in-1 grind rails and ramps. In March, the company will begin to offer BMX Bikes. Read More
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