Travis Riceglances at the cover of the magazine across the table and sighs.
"That's obnoxious," he says, reading the Snowboarder Magazine cover titled "Will There Ever Be Another Travis Rice?"
On snow since he was 2, the son of a Jackson, Wyo., ski patroller climbed up the ranks of freestyle competition for several years as a teenager and then brought that spinning, airborne prowess to the backcountry and big mountains. Today, Rice is at the top of his game. The best in the world.
And on the heels of a two-year movie project, Rice is scheming to keep his throne. Three years ago he dreamed up a one-of-a-kind competition called "Natural Selection."
The weeklong competition merged snowboarding's best athletes from its two distinct camps: the park riders and the backcountry, big-mountain riders. Of the 17 invited riders competing at Jackson Hole ski area for $75,000 in a variety of big mountain slopestyle and freestyle events, Rice was tapped the winner. Read More
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