Boa Reel Pink Snow Campaign Dials-In Support Of Breast Cancer Awareness

Boa Technology, maker of the award-winning, patented Boa Closure System, is proud to announce the launch of project Reel Pink, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa dials for snowboard boots. One hundredpercent of all proceeds from the purchase of Reel Pink snow product will bedonated to Boarding For Breast Cancer (B4BC).

“We are delighted to be partnering with Boa Technology and the Reel Pink program as a fun, innovative way to keep young people healthy, active and ultimately educated,” says B4BC Director of Development Erika Sward. “Every time a rider swaps out their snowboard boot dials with Reel Pink ones, they will be supporting B4BC’s breast cancer education programs in a super stylie way!” Read More