PARK CITY, Utah, Sep 21, 2011 (BUSINESS WIRE) -- Columbia Sportswear COLM -5.25% , one of the world's most respected outdoor apparel, footwear and equipment brands, will be showcased with some of the world's best Olympic athletes. The U.S. Ski and Snowboard Association (USSA) named Columbia as the official outerwear provider to the U.S. Freestyle Ski Team in a partnership that will extend through the 2014 Olympic Winter Games in Sochi.
The relationship will provide Columbia with a global marketing platform for its trademarked Omni-Heat technology as well as a research and development outlet. A key element for Columbia is garnering insight on its products from athletes and coaches, which will help develop and hone the winter line every season. A team of over 40 world-class U.S. Freestyle Ski Team athletes will be wearing Columbia clothing in diverse and challenging situations where clothing performance clearly impacts athletic performance. Read More
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